ANALYSIS OF FACTORS THAT MOTIVATE INTRAPRENEURIAL INTENTION OF EMPLOYEES IN FAST FOOD FIRMS

Abstract

Scholars in the field of entrepreneurship have long emphasized the role of motivation in determining intrapreneurial intention. However, most of them focused on personality approach and have treated motivation as a unitary concept. Therefore this study was designed to examine the effect of different types of motivation as explained by Self Determination Theory (SDT) on intrapreneurial intention of employees in selected fast food firms in Minna and Abuja metropolis. Primary data were obtained through the use of questionnaire. Simple random sampling technique was used to select a sample of 169 respondents. Binary logistic regression analysis was used to analyse the data. The results of the test of hypotheses indicated that only external regulation has significant effect on intrapreneurial intention (p value = .019). The study therefore, concluded that employees in fast food firms are not adequately motivated towards having intrapreneurial intention. The study also recommended that fast food firms in Minna and Abuja metropolis should provide work environment that will grant employees better intrinsic and extrinsic reward in order to boost their intrapreneurial intentions.