EFFECTIVE COMMUNICATION STRATEGIES FOR ORGANIZATIONAL CHANGE INITIATIVES

Abstract

The research focused on Effective Communication Techniques for Organizational Change Management. The study aimed to identify communication gaps hindering organizational changes and to evaluate effective communication strategies for managing change. This research employed qualitative techniques and analyzed secondary data sources, including existing literature such as journal articles, books, and case studies to gather relevant theories. The research found that poor communication, especially in the areas of inadequate leadership, vague goals, and insufficient feedback, significantly contributes to unsuccessful organizational change if not addressed. Additionally, the study highlighted that tailored communication messages and tools enhance stakeholder engagement and facilitate effective change management. These findings align with other research emphasizing the importance of effective communication in strategic organizational change. Therefore, the study recommends that organizations develop specific, tool-based communication strategies targeted at particular audience groups. This approach will help capture and support the necessary communication changes required for successful transformation using change management principles.